Project Brief
This project involves the creation of full marketing packages for the University of Vermont’s President’s Lecture Series, an ongoing event series that brings distinguished guest speakers to campus. Each event requires a cohesive set of promotional materials designed to increase visibility, engagement, and attendance across multiple platforms.
For each lecture, I develop a consistent visual system applied across a range of deliverables, including an 11”x17” poster (with bleed and no-bleed versions), a Seven Days local newspaper advertisement, digital display graphics for campus flatscreens, an email hero image, and a two-slide social media post.
The design approach focuses on clarity, hierarchy, and adaptability, ensuring the identity remains consistent across different formats and viewing contexts.
The final result demonstrates how a unified design system can support event promotion while maintaining strong visual consistency across both print and digital environments.
