Project Brief
This project explores the development of a cohesive visual identity for a fictional multi-day cultural music festival. The goal was to build a complete branding system that captures the festival’s atmosphere, musical genre, and target audience, and extend it across both print and digital deliverables to create a unified promotional experience.
The campaign includes the creation of a full brand identity system, featuring a custom logo, color palette, and typography system, designed to establish a strong and recognizable visual language. This system is then applied across a range of deliverables, including promotional posters, festival passes, and merchandise. Digital components play a central role in the project, including a responsive festival app designed in Figma.
These elements work together to simulate a real-world marketing campaign, demonstrating how a visual identity can adapt across platforms while maintaining consistency.
The final outcome is a fully realized festival brand system that demonstrates research-driven design, narrative-building through visuals, and the expansion of a single identity across multiple formats and user experiences.
Conceptualization
Deliverables
Festival App Concept
App Wireframe - Interactions
