Project Overview
This project involved designing a custom sticker sheet for the University of Vermont’s admissions campaign, distributed by mail to all admitted students for the 2025-26 and 2026-27 academic years. With approximately 20,000 sheets printed annually, the stickers serve as a high-impact, tangible touch point aimed at building excitement and fostering an early sense of connection to the university.
The primary goal was to create a visually engaging and cohesive set of stickers that would promote school spirit, reinforce UVM’s brand identity, and resonate with prospective students at a pivotal moment in their decision-making process.
Left: Front side of sticker sheet featuring nine peelable stickers.
Right: Back side of sticker sheet with information on next steps for admitted students.
Right: Back side of sticker sheet with information on next steps for admitted students.
Process
The project followed a highly iterative design process, incorporating feedback from multiple stakeholders including the Creative Director, Social Media Manager, and Admissions Marketing Director. Early concepts explored a range of visual styles and messaging approaches, which were refined through successive rounds of critique. Adjustments focused on style, iconography, and brand alignment to ensure consistency with UVM’s visual identity while maintaining a playful, student-centered feel.
The final sticker sheet features a curated collection of designs that balance school pride with personality, combining official branding elements with more expressive graphics. The set was designed to be versatile and appealing across different uses, from decorating laptops and water bottles to sharing on social media.
Impact
Distributed to thousands of admitted students each year, the sticker sheet has become a key component of UVM’s admissions outreach. It contributes to increased brand visibility, encourages social sharing, and helps create an early emotional connection between students and the university.
